Nowadays, LED commercial lighting and lighting in stores have become very important because of the increase of competition in the market of various products, the advancement and professionalization of marketing and sales processes, as well as the increase in the importance of the effect of space decoration on the psychology of customers. According to a research, a quality retail light can be so effective in creating an attractive atmosphere in the space which can multiply your sales. So, if you want to develop your business, make your products better visible and differentiate your store, showroom or gallery, look for commercial lighting , showcase lights, or in general, quality LED commercial lighting using retail track lighting, recessed ceiling lights, linear lights. Stay with us with this article.

The light of the shop or store is important for different Reasons. The first role of the commercial light is to illuminate the space in such a way that all the products in the stores or exhibitions can be seen properly. This visibility depends on the amount of light in the store, which is expressed by Lux. Subject to the type and use of the store, light from 600 lux to 1500 lux can be provided in different sections. The second role of store lighting is to highlight the products and attract the full attention of a customer. For example, the store window light, by fully lighting the window, attracts the full attention of customers and is the first step in turning a window-shopper into a customer and entering your store. Inside the store, different lights, including store track lights, built-in store lights, multi-house lights, and linear lights, draw attention to different products. So your store lighting should be used in a way that draws all attention to your product. The third role of shop lighting is to be decorative and affect the decoration of the space. The so-called decorative lamp, apart from the effect on the lighting of the space, by creating contrast (contrast) in the lighting level of different parts, attracts all attentions to the desired points. Also, by using a decorative light, such as a linear light, you can guide customers in your desired path to go from one point of the store to another.

Commercial LED lighting is the most important visual aspect of the store. High-quality light attracts customers to the store space, and on the other hand, poor quality light causes them to leave the store in a short period of time. Also, keep in mind that there are many costs involved in setting up a store, and in order to see these costs and the visual beauty of your store, you need to show them appropriately, and proper lighting plays the most important role here. In this video, you can see an example of high-quality store lighting with Ecowat lights.

There is a big difference between just hearing something and proving it to you with evidence. When you are told that the impact of lighting on sales is high, it is not so hard to accept. It is certainly clear to all of us that the performance of two similar stores with different lighting, one good and the other poor, will have great differences. But if we tell you that a scientific research has proven that the difference in commercial lighting causes a 12% difference in sales, then this issue will turn from an obvious argument to a scientific fact that is impossible to deny. Many factors influence the sale of a collection. TV ads, discount festivals, store location, seasonal time, people’s purchasing power and economic factors such as inflation, and even the weather. But what is the role of the effect of lighting on the amount of sales and income of the store?

Munish Datta, the executive director of the M&S chain of stores, who recently changed the lighting system of all stores to LED lights, believes that the profitability of this light in terms of increasing sales is much higher than saving energy and reducing maintenance costs that were previously LED lights were mentioned as financial benefits, but it is still necessary to conduct research on the effect of lighting on sales, especially around lighting products with high CRI.

As you know, store lights, including ceiling lights, showcase lights, wall lights and decorative lights, have a lot of diversity and are used for different purposes. The types of retail lights include: retail track lights, recessed ceiling lights from 5 watts to 60 watts and 100 watts, recessed lights with 1*1,1*2 and 1*3 frames, linear lights, LED panels, and in some cases, LED flood lights. . In this section, we will discuss these lights and how to purchase them.

Recessed lights are an integral part of lighting systems. The importance of these lights is in unifying the space and occupying less space by the lights so that the best light is provided from the least occupied space in the visible space of the store. All kinds of built-in lights and halogen type from 5 watts to 60 watts, built-in linear lights and dark light (Laser blade) as well as 1*1, 1*2 and 1*3 framed built-in lights are among the types of store built-in lights.

One of the most popular and modern built-in LED lights for commercial spaces and stores among Donlights are single, double, triple and generally modular built-in lights. This category of store lights are known by different names such as  1*2 , 1*3 built-in store light, modular built-in lamp, store built-in lamp, or AR111 built-in light. The number 111 in this vocabulary refers to the 111 mm diameter cut of this lamp. This size is used as a standard in identifying and using store built-in lights. Each module or lamp inside the frames of the AR111 store light has the ability to rotate inside the frame. The color rendering index of this lamp is higher than 95 and makes the objects clear and transparent. The light quality of the AR111 built-in lamp also makes it one of the best options for store lighting. Ecowat’s recessed lights are offered in modular form in 25W and 35W power with various single, double, triple frames and with 5 years unconditional replacement warranty. Click on the link below to see the price and purchase.

The store track light is one of the lights whose popularity among business and store owners is increasing every day. The excellent light of the track light, along with the ability to move and rotate in the desired space, makes it possible to use it in different decorations. The high diversity of the retail track light is another reason for the acceptance of this light in different commercial spaces. For example, cylindrical track light, laser blade track light in which the light source is without glare, shutter track light and models like this are among the types of track lights. Track light is a light that you can use to focus the light on the product you want, create a decorative space based on the architectural concept of the space, and fund the beauty of your space. The store track light is used in different spaces, such as on the shelves, showcase, and main space and on the walls and ceilings.

Linear lights with their minimal, beautiful and modern appearance can be your trump card in lighting. These lights in different types and sizes can be customized according to your needs and can be installed in any space in the form of built-in, surface and hanging  (suspended). Linear light can be used both as general light and decorative light. To use a linear light, you can place it in the center of your store, or illuminate different paths with a linear light. The continuous length of the linear light and its geometric appearance can direct the human eye to different parts of the store or business center.

1. Small Stores; the first type of lighting is defined for small stores, which is ideal for businesses such as supermarkets, hardware stores and restaurants. The competition between these businesses is the special services or offering discounts on their products.
   In these businesses, the task of lighting is not to attract customers, but to give the most appropriate light to all available points so that customers can visit the store well and get the items they need. Moreover, the focus should be largely on general lighting and there is no need for accent lighting.

2. Medium Sized Stores; Clothing stores, beauty salons, furniture showrooms, and any other retail stores are in the second category of lighting. The most important discussion in this category is the balance between general and accent lighting, because these types of retail stores deal directly with the end customer and must direct the audience’s attention to their goods or services. As mentioned, ambient lighting should be aligned with accent lighting. Depending on the decision of the seller, the emphasis of lighting on a part of the store or the goods is more, but the required light should be provided around the products as well. To create a more stylish atmosphere, it is better not to be part of the lighting equipment. Anti-glare frames can be used for this purpose. The best lighting for clothing store is the one that the distance between accent lighting and products in the store is considered so that the light reaches them sufficiently or does not create shadows.
3. Large and luxurious stores; Big stores such as gold shops and brands are considered in the third category. The audience of this store have a preconceived idea about what they want to buy, so the goal of the sellers and employees of this store is to guide them correctly and clearly towards the best choice or the latest product. Lighting is very decisive in achieving this goal. That is, with proper design and relying more on accent lighting in their store, they can indirectly draw the attention of the audience to what they want. This work can be easily implemented by focusing more on accent lighting, but it should be noted that the quality of light (CRI) is also a very important factor because low-quality light destroys the effect of the product. There is a lot to say about store lighting and its effect on sales. The importance of CRI, the style of lighting, the mood of the store and the product you offer are just some of the factors that affect your sales throughout your business.

• Commercial lighting in the appearance of the complex and its façade;

How you impress pedestrian with your commercial appearance and lighting is directly related to the amount of customers that enter your store. Effective and beautiful lighting can attract people’s curiosity about what is happening inside the shopping center and encourage them to take a closer look at the stores and arcade stands. It doesn’t matter whether you are selling furniture or mobile phones, food or clothes, the right lighting will attract the attention of your audience and arouse their curiosity. The following proposed products can be the best option for beautiful and attractive lighting of the outer area of ​​a commercial center and be fruitful in terms of the security of the complex at night.

• Corridors and shopping center area;

Corridors, stairs, elevators, and common spaces such as around water features and rest areas are among the most important subjects that should be considered when designing lighting. These spaces, as routes connecting customers to stores, should offer the highest possible quality of lighting to customers, if otherwise, it will cause fatigue and annoyance. Customers may spend a lot of time in the shopping center and visit the complex’s cafe or restaurant for a meal. Providing a quiet space for families to eat and relax can leave such a positive impression on their minds that they will return to your shopping center in the future not for shopping, but for eating. Another topic is the use of natural sunlight in the recreation and relaxation areas of the complex. Our suggestion is to use warm and relaxing lights with minimal glare and indirect radiation to give customers a pleasant atmosphere and quiet moments. Applying human-centric lighting principles and using sensors can improve the quality of ambient lighting.

• Parking, warehouse and non-commercial spaces

The light intensity in a parking lot should be at least 50 lux and this light should be spread evenly throughout the parking area. For outdoor parking lighting it is recommended to use light towers equipped with powerful LED flood lights, or street lights. Regarding warehouse lighting, you should also note that the lights used in these places must have the necessary standards to resist the penetration of dust. The light should uniformly and completely cover the whole space of the warehouse so that the work of transporting the goods goes smoothly. Using motion sensors can also greatly reduce your costs. So pay more attention to the parking lighting.

• If you are in the business of selling clothes, you must use many mannequins in your store window. Using the track light as the lighting of your shop window allows you to focus the light well on the mannequins and change the conditions so that nothing else attracts attention except those mannequins.
• Recessed lights are the best choice for lighting bookstores or jewelry stores, stores whose showcases have more products or have shelves.
• Built-in lights emit light evenly. Using a built-in light as showcase lighting allows you to direct the focus of the light to some more important points by using different radiation angles.
• You should pay attention to the conditions of the day when lighting the showcase. Keep in mind that you can increase sales during the day if the lighting of your window is in a way that can fight the sunlight well and attract the attention of pedestrians.
• Another subject is that it is wrong to use the lights which was considered for the morning and noon in the evening and at night. A very bright showcase can annoy pedestrians and shoppers. About 1600-1700 lux during the day and 1100-1200 lux at night is a suitable light intensity.
• It is also important to use a dimmer to control the amount of light in all store lights and showcase lights. The dimmer saves your electricity consumption and makes it easier for you to adjust the right light for the day and night of the showcase.
• Finally, when choosing storefront lights and lighting design for your storefront, if you intend to increase sales and earn more, don’t forget to use two types of widely used lights, track light and recessed light.

• Provides enough light and shines exactly where it is needed.
• Its energy consumption is low and its efficiency is high.
• Its color rendering index or CRI is more than 90 to display the most natural and true colors in the store.
• Its power factor is higher than 0.95 to have the least energy loss.
• It has valid after-sales service and warranty.

Correct lighting is considered a fundamental factor for the success and attractiveness of any shopping center. In general, we can say that proper lighting, in addition to high productivity and longevity and reducing operating costs, should draw customers’ attention to the right direction, guide them in navigation, and provide the necessary safety in different areas of the commercial space.

Commercial lighting usually consists of several different parts:

1. The appearance of the collection.
2. Storefronts and windows.
3. Corridors and shopping center area.
4. Warehouse and non-commercial spaces.
5. Cafe and restaurant.
6. parking

In commercial complexes, we see different types of businesses and guilds. Large multi-story hypermarkets in addition to famous brand representatives, cinemas, restaurants, banks, sports clubs, bookstores and many small stores that are connected to each other by corridors and different spaces, and a business complex that often has recreational and entertainment purposes. In the following, we review the points related to commercial lighting for each of the mentioned spaces.

• Emphasis on products with proper lighting; you cannot expect your sales to change much just by improving the lighting of the interior of the store. Using focused lighting on the more important products that your sales focus on will draw customers’ attention to them. The important point in this is to create light contrast with the environment. Accent lighting visually differentiates a product from other products in your store. More light on a product means it shines in the eyes of the customer.
• Do not forget the benefits of LED lamps and lights; LED lights are available today at a much lower price than before. These lights can produce all the colors of the visible spectrum and thus make your store visually beautiful. Besides this, LED lights are controllable. You can control these lights the way you like; automatically dim and brighten, light up with dance music, or change color. Use LED technology to create a different shopping experience.
• Set the Mood correctly; The possibility of planning and choosing the color of LED lights allows you to influence customers and pedestrians by changing the mood of your lighting. Understanding the effect of colors on customers and choosing the right color temperature for lighting inside the store will make customers flow into your store.
• Choose a high-quality light; choose the store lights in a way that they show the true color of the product. The real color of the product is called the color that we see the product under the sunlight. The higher the color rendering index (CRI) of the lamp we use, the higher the quality of the output light. Light quality is not only limited to CRI. It produces a quality light that, while its color rendering index is high, it also has very low glare. High-quality lighting improves the shopping experience of customers in your store. LED lights with low consumption and high color rendering index are considered the best option for store lighting.
• Cost of window lighting: LED lights have low energy consumption. The savings of LED lights in energy consumption and maintenance costs are in a way that the use of these lights can be considered a kind of investment.
  Dimmers allow you to increase and decrease the light of the showcase and reach your desired level. Also, dimmers cause optimal electricity consumption and will have a great impact on your store’s running costs in the long run.

As much as the lighting of the interior of the store is important in order to satisfy the customer and increase sales, the lighting of the window and choosing the right window light is also important in attracting pedestrians and entering the store. If the lighting of your window, as the first scene where customers encounter your store, is not appropriate and correct, your business will not find the prosperity it should.

Here are three things that make exterior lighting important to your store and you;

1. Attracts more customers;
2. Makes customers spend more time in the store;
3. Cost Saving.

The issue of correct lighting and creating difference and contrast with the environment may have a vice versa relationship with the amount of light used. Sometimes using a logo or text with low light can stand out well by itself in the daytime. Many of us, as business owners, are not very sensitive and precise about the lighting of signs and signs outside our store, and sometimes we seem to forget that even the best and most beautiful signs without being in the right place and without enough light, have no effect on the business.

The items mentioned on this page are a good guide for choosing the right store light. If you need more advice, please contact us!